Plastic surgery procedures are a vast topic that most consumers know nothing about. Polls would tell you many of these people are interested in these types of procedures, however, and that makes for an interesting mix. It tells you as the plastic surgeon that your goal is to inform the general public about this niche and to help relax them about letting their guards down for a free, no-obligation consultation. Plastic surgery marketing strategies should be all about informing consumers.
As a plastic surgeon, you surely have a website representing your business; however, does your site have a blog? Once you truly get your marketing on point, you can even set up niche feeder sites. You could have one site dedicated to rhinoplasty, while another site is dedicated to providing information about breast augmentation. The more information you provide to consumers, the better off they are during a consultation. In fact, they are more likely to set up a consultation with you.
When consumers bring knowledge to the table, you have to answer fewer general questions during a consultation. It is much easier to get down to business and talk over the details. While niche feeder sites inform customers and provide valuable resources and information, you have to do much more than that to get your business in front of potential customers.
Are you on top of your social media game? Chances are, at least a few of the respected plastic surgeons in your city are already at the top of their game trolling customers on social media. You need to do the same. Launch some marketing campaigns on social media, investing minimal resources at first to discover what is working and what isn’t. As you perfect these marketing campaigns, ramp them up, outpacing the competition.
Plastic surgery marketing strategies have to be approached from all angles. If you fail to address certain pertinent strategies, this leaves a door open for the competition. It is also important to understand how certain advertising strategies work together. You can provide the best discounts and promotions to customers if you get their attention. But you have to get their attention first.
Final Thoughts
While working on a budget, fine-tune your marketing plan to address loopholes. What are you not doing that is causing you to miss out on new customers? What can you try or experiment with to land potential clients? Think outside the box, and keep plugging away. Soon, what you have to offer will sell itself.