Creating a High-Converting Website for Your Plastic Surgery or Medical Practice: SEO Considerations

If you’re considering setting up a website to advertise your medical practice, cosmetic surgery center, or other medical service business, you’ve come to the right place!

In this blog post, you will learn everything you need to create a high-converting website for your plastic surgery or medical practice. Before we get into specifics, though, let’s take a quick look at why it’s so important to have an accurate healthcare SEO strategy when creating a website for your practice and some basic SEO considerations you should consider while designing your site.

Why is accurate SEO important for your medical practice website?

If you have chosen to create a website for your medical practice, you’ve decided to be more visible. As a result, if you don’t have an SEO strategy, your website will fall into the clutches of Google’s “black hole” and fail to be seen by potential new clients or patients. The consequences of this failure are serious. Most people searching for “cosmetic surgery” or “medical practice” are looking for a specific result – and if they can’t find you, you’re out of business.

What are the basic SEO considerations in creating a high-converting website?

• A high-quality site – As mentioned above, if prospective clients can’t even see your site, you will have difficulty getting them to visit in the first place.
• The correct web address – Much like a physical address, the web address for your website is incredibly important. Unfortunately, many erroneously believe a generic address such as “www.yourwebsite.com” will be enough. Unfortunately, this is not the case. Although it’s a good idea to keep your website’s URL simple, remember that it must also be unique. You can use the Who.is tool to check if another site uses your URL.
• The right keywords – Ideally, you want to use keywords related to your practice. In the past, we’ve seen many websites that use generic keywords such as “plastic surgery” or “cosmetic surgery” that don’t even capture the specific nature of their practice.
• Ensuring your site is mobile-friendly – Increasingly, people are searching for your medical practice’s services online via mobile devices. Therefore, it’s incredibly important for your website to be mobile-friendly. Sometimes, you might consider having separate site versions for mobile and desktop users.

In-depth: The core components of a high-converting website

The above SEO for plastic surgery considerations is just the tip of the iceberg when creating a high-converting website. When it comes to the core components of a high-converting website, there are two that we want to focus on in particular. First, the use of content. Second, the use of images.

• The use of content – If you’ve chosen to create a website for your medical practice, you must start writing content. Content is the single most important component of every website. If you have it right, no matter how many technicalities you perfect, people will find their way to your site, read your content, and ultimately become your new clients.
• The use of images – Since you’re probably already writing content for your site, the next logical step is adding images. In plastic surgery and cosmetic procedures, images are incredibly important. Let’s face it, the written content is great, but it’s not nearly as impactful as visually engaging content.

Variations of colors and fonts

When creating a high-converting website, one of the most important elements to consider is the variations of colors and fonts. If you’re using a light and airy color palette, the results may be very intriguing, but the site may also appear unsteady and unprofessional. Conversely, this may be just the ticket if you’re a plastic surgery practice and want to use a “brash and bold” color palette. However, if you go too far, the site’s design may be too ‘in your face’ and off-putting. Ultimately, testing different color combinations and font variations is important to find the best combination for your site.

Final Words

Now that you’ve learned everything you need to know about creating a high-converting website for your plastic surgery or medical practice let’s get into the nitty-gritty and talk about the actual process of site design. First, you will want to decide what platform you want to use for your website. Many great options exist, such as WordPress, Squarespace, or Wix. You may even want to consider using a hybrid approach, depending on your needs.

Once you decide on a platform, you’ll want to start building your site. This can be done using a number of platforms, such as WordPress, Squarespace, Wix, or Weebly. However, a content management system (CMS) is the best practice. A CMS will allow you to easily edit your site, add/remove pages, and organize your content. Remember that while these steps might seem tedious, they’re fun. However, if you find that building your website seems too challenging or tedious, then be sure to seek out a website builder.

End Note

With all of this in mind, you’re on your way to creating a high-converting website for your plastic surgery or medical practice. But, of course, there are many more factors that you’ll need to consider, as well as a number of technicalities to nail down. Thankfully, many great online resources, such as this blog post, can help you on your way.